The Future Laboratory

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Food & Drink

Stat: Sake falls out of favour with Japanese youth

Sake, the historic Japanese drink made from fermented rice, may be losing popularity among the country’s youth.

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Marketing & Branding

East meets West

New York – Launching in North America, super-premium sake brand SOTO features packaging tailored to Western consumers.

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Food & Drink

Sake breweries venture west in a bid to preserve their heritage

Sake breweries are looking for ways to increase exports to the West to keep their local businesses alive.

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Design

For-sake me: Denham offers own brand of Japanese rice wine

Amsterdam – Denham may be a Dutch brand with an English founder, but it likes to celebrate its Japanese connection, not only with its materials but with its choice of booze.

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APAC

Browsing sake

Stat: Sake falls out of favour with Japanese youth

East meets West

Sake breweries venture west in a bid to preserve their heritage

For-sake me: Denham offers own brand of Japanese rice wine

For wine’s sake: Video appeals to young women

Browsing sake

Stat: Sake falls out of favour with Japanese youth

East meets West

Sake breweries venture west in a bid to preserve their heritage

For-sake me: Denham offers own brand of Japanese rice wine

For wine’s sake: Video appeals to young women