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Should fashion designers adopt the ‘see now, buy now’ fashion show model?
Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.
In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 2015, and looks set to change retail this year.
New York – Rental site Armarium is an invitation-only network for hiring top-end designer fashion structured around s-commerce and offline events.
Mastercard’s president of partnerships and growth discusses how users want social experience integrated alongside seamless payments and reassuring security when considering a digital mobile wallet.
Global – Pinterest’s new visual search function and buyable pins are enabling a seamless and shoppable browsing experience.
The future of online retail is social, says Net-A-Porter's vice president of social commerce Sarah Watson and creative director of social commerce Alexandra Hoffnung.
Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man.
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