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Browsing Running

66 results

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Marketing & Branding

Dove Men+Care turns fitness tracking into a product trial through Strava…

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to embed its product into consumers’ exercise routines. Fronted by tv personality and entrepreneur Kyle Cooke, the campaign encompasses creator partnerships, social media and earned media.

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Health, Wellness & Sport

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative director Savannah Scott reflects on running the 2026 Hackney Half Marathon.

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Fashion

The Barefoot Shoes Market

Barefoot footwear is evolving from niche performance products into a mainstream category, propelled by 3D printing, grounding-focused wellness and the growing interest in split-toe aesthetics.

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Health, Wellness & Sport

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).

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Retail

Dubai Mallathon re-imagines shopping centres as climate-controlled fitness…

A new Dubai Mallathon initiative will see seven malls being used as indoor walking and running tracks throughout August 2025 under the patronage of the country’s crown prince, Sheikh Hamdan bin Mohammed Al Maktoum.

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Fashion

Brand Innovation Debrief: Hyrox

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disrupting the functional fitness space and creating market opportunities across travel and hospitality, media, fashion and nutrition.

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Health, Wellness & Sport

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Alice Crossley discusses the London marathon and Nike’s attempt to get more teen girls interested in PE.

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Marketing & Branding

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

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Health, Wellness & Sport

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and empower female runners.