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Forget the New Age, we are living in the Now Age, according to Ruby Warrington, former features editor at The Sunday Times Style magazine and founder of online media platform The Numinous.
In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that help consumers cope with 21st-century living.
There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to the surface.
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