The Future Laboratory

46 results

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or NFC tag, according to Merkle’s 2025 Connected Experiences Research Report.

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Marketing & Branding

Wow Bao and Flaunt bring loyalty programme to Roblox

Wow Bao, the renowned fast-casual Asian street food concept, has embarked on a journey into the metaverse by partnering with Flaunt to pioneer the integration of Roblox with a restaurant rewards programme.

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Marketing & Branding

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

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Technology

Health-conscious Kids

As society becomes more health-conscious, wellness is trickling down to the youngest generation.

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Health, Wellness & Sport

Health benefits

New York – Wellcoin is taking the gamification of fitness to the next level, with real, tangible rewards.

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Technology

Do good

San Francisco – Rediscover the power of gratitude with PersonalHeroes, a company creating a currency of kindness.

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Technology

Clever cognac

Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.

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Technology

Shared secrets

UK – The Nice 2 Hack You app wants internet users to show they have nothing to hide when it comes to browsing online.

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Marketing & Branding

Preview: Perspiration Power

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.

Browsing Rewards

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions