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The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.
A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.
London – Selfridges is bringing new meaning to the term retail theatre to mark the 400th anniversary of Shakespeare’s death.
Melbourne – Aesop has presented a new performance piece in its shop windows that explored the ritual of skincare.
Madrid – Primark has unveiled a dynamic digital 360-degree display for its new Spanish flagship store.
London – Brewer Howling Hops has opened the UK’s first tank bar that doesn’t use casks, kegs or bottles.
Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.
Education and information are key to the slow food movement, says the founder of Italian food emporium Eataly.
Denver – Colorado is about to get its first public weedery, offering consumers a new kind of retail theatre.
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