• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing research

38 results

View article
Fashion

Fashion Month Autumn/Winter 2026: Five Personas Shaping Fashion Futures

Drawing on signals from Fashion Month autumn/winter 2026, these five fashion personas map the shifting decision logic, belief systems and expectations shaping contemporary fashion consumers and beyond.

View article
Beauty

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in skin elasticity and hydration – key components of healthy ageing – but stops short of making broad anti-ageing claims.

Zalando and Adidas
View article
Diverging Demographics

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.

View article
Longevity

Longevity Lifestyles

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier lives.

View article
Beauty

Longevity Comes of Age

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will depend on specialised therapies.

View article
Beauty

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.

View article
Technology

Ikea’s Space 10 wants to democratise AI

Copenhagen – Do You Speak Human?, a project designed and developed by Ikea’s external future living lab Space10, is a worldwide survey of how people would like their future AI to communicate.

View article
Beauty

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

View article
Marketing & Branding

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.