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Browsing Relationships

65 results

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Diverging Demographics

Japan pays singles to swipe as birth rates hit record lows

A rural region in Japan, Kochi Prefecture, is subsidising dating app use as part of efforts to address the country’s deepening demographic crisis.

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Culture & Media

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to president and chief marketing officer Jackie Jantos to uncover the strategy behind its human-first approach.

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Diverging Demographics

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally native Gen Z, but by older cohorts embracing experimentation.

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Health, Wellness & Sport

Communal Living Market

Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to co-buying with friends, people are redefining independence in a collective effort to design – and afford – the homes they want.

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Culture & Media

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole unpacks Black Scottish TikTok, digital detoxes, parasocial relationships and West Africa’s rising tourism scene.

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Technology

Stat: Gen Z reject AI dating tools

As dating apps bet big on AI to attract younger users, a new Bloomberg Intelligence survey shows Gen Z aren’t buying it.

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Urbanised World

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating report by Feeld.

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Culture & Media

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Soft Competition, Skyn, campaign by UltraSuperNew Tokyo, Japan
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Marketing & Branding

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tension between personal desires and social etiquette in Japan.