The Future Laboratory

12 results

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on 15 June.

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Marketing & Branding

This Black Friday, REI will invest in health research

In addition to the closing all of its stores on Black Friday, the outdoor retailer will fund a study that aims to show the link between nature and health.

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Health, Wellness & Sport

REI encourages city-dwellers to get outdoors

US – Outdoor retailer REI is continuing its effort to reconnect urban citizens with nature by announcing its investment of more than £455,000 ($603,000, €518,000) to re-wild five US cities this year.

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Luxury

Need to Know | 24 : 11 : 17

In today’s Black Friday special: REI continues to encourage exploration, ModCloth gives back to the community and consumers suffer discount fatigue.

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Retail

Black Friday Alfresco

US – Outdoor clothing company Recreational Equipment Inc (REI) is to encourage people to venture outside on Black Friday.

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

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Marketing & Branding

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reaction of their own.