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From appointment abodes to new third spaces designed for meditative browsing, these new stores have turned the Big Apple into a hyperphysical shopping destination.
Retail operating systems, transportable stores and Instagram-powered inventory are some of the most inventive phygital concepts of 2017.
Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
San Francisco – Reformation’s new store is designed to provide visitors with a more comfortable and efficient shopping experience.
US – Clothing brand Reformation has worked with Bon Appétit wine editor Marissa A Ross to create a web series on sustainable wine.
Brands are creating marketing campaigns that assert their commitment to the fight against waste.
Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.
Los Angeles – Womenswear brand Reformation is making it easier than ever for its customers to recycle their unwanted garments.
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