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Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Sports brand Reebok is teaming up with retailer Size? and fabric dye brand Rit on a new trainer for customers to dye themselves.
The brand’s digital platform enables consumers to collectively determine whether a sneaker should be produced.
The sports brand has launched a collection of trainers and apparel for outdoor trekking.
The PureMove Bra responds to the wearer’s kinetic movement to give women more support when exercising.
Kloters aims to reduce pollution with smart clothing, Moon Juice revives skin with mushrooms, Reebok podcast celebrates women’s streetwear community.
With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.
Roman and Williams creates a design destination, PIX merges auto and retail, brands need to do more to promote diverse definitions of masculinity, and other stories.
Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry in 2017.