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Browsing Red Bull

13 results

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Culture & Media

Stat: Gamers favour brands more than non-gamers

With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gaming counterparts.

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Marketing & Branding

See our highlights from Internet Age Media 2017

Barcelona – Our new microsite reveals our top picks from the advertising, media and futures festival.

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Fashion

Dystopian department store

New York – Norwegian artist Bjarne Melgaard is addressing the triviality of consumerism in a large-scale exhibition coinciding with New York Fashion Week.

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Culture & Media

eSports moment

US – Competitive online gaming, or eSports, took a huge step towards the mainstream last month, featuring on ESPN2’s primetime Sunday night spot.

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Marketing & Branding

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy that repositions the drink from extreme sports to everyday refreshment.

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Marketing & Branding

Integrated circuitry: Red Bull installation charts the history of technology

Los Angeles – To portray the history of technology, multi-disciplinary design firm Vita Motus created a four-storey sound and light installation on a downtown Los Angeles rooftop.

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Marketing & Branding

Bridget Jung: Today’s big ideas are gifts, not possessions

How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?

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Design

Clean Energy

Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.

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Fashion

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto theatre stages and fashion catwalks, into galleries and shops, and into the minds of the brightest creatives. The last time science combined so powerfully with art, culture and commerce is known as the…