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Browsing Rebranding Sustainability

9 results

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Fashion

Stat: Why fashion’s sustainability message is still getting lost

Fashion consumers remain confused by sustainability language, according to a Paris Good Fashion and Make.org consultation spanning France, Italy, the UK and the US

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Fashion

Alterist gives upcycled fashion a permanent home in London

Upcycling platform Alterist has opened its first permanent store in East London, signalling growing demand for circular fashion that prioritises creativity alongside sustainability.

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Sustainability

Rebranding Sustainability : In-conversation With

How to reframe sustainability through the lens of brand strategy.

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Marketing & Branding

Why haircare brand Davines is dropping the word sustainability from its tagline

Italian haircare brand Davines is updating its tagline for the first time in over 20 years. The brand is moving on from its 1990s tagline of ‘Sustainable Beauty’ to ‘For a Good Life’.

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Fashion

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step toward addressing nature loss throughout its supply chain.

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Marketing & Branding

New Naturalism

Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution over re-invention, and show how mimicking nature’s intelligence can guide smarter, more resilient marketing.

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Sustainability

Stat: Sustainability remains on the CEO agenda despite decline

A new report from Bain & Co shows that while CEOs are using fewer public sustainability statements, they are increasing action and linking sustainability to business value.

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Marketing & Branding

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainability strategy in one.

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Marketing & Branding

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physical and digital realities.