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As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers feel.
UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.
London – We spoke to Mihkel Jäätma, co-founder of emotion-tracking software Realeyes, about the next major metric in marketing.
London – LS:N Global welcomed members to our Trend Briefing Network Evening introducing the key trends that will shape the coming years.