The Future Laboratory

33 results

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or NFC tag, according to Merkle’s 2025 Connected Experiences Research Report.

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Retail

Glossier and Shopify unveil shoppable geo-targeted treasure hunt

Glossier sparked excitement with a unique treasure hunt to launch its latest brow product, Boy Brow Arch.

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Marketing & Branding

Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert that innovatively includes a QR code to make it easy for viewers to donate to supporting charity Ahbap.

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Retail

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to shoppers.

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Retail

Five Ways Automation is Boosting Physical Retail

As retailers work to future-proof stores, technology and automation are helping brands to provide convenience, problem-solve and fill gaps in product access.

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Retail

Hyundai's QR code store a teaser for next-gen retail

Retail conglomerate Hyundai is exploring the future of shopping with the opening of a hyper-connected and data-driven store, tapping into the spending behaviours of young South Korean consumers.