The Future Laboratory

13 results

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or NFC tag, according to Merkle’s 2025 Connected Experiences Research Report.

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Marketing & Branding

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.

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Retail

Glossier and Shopify unveil shoppable geo-targeted treasure hunt

Glossier sparked excitement with a unique treasure hunt to launch its latest brow product, Boy Brow Arch.

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Retail

The Interview: Niall Murphy on tracing every product ever made

In March we spoke to Niall Murphy, CEO of Evrythng, a company using digital product IDs to give businesses a greater understanding of how their supply chains work, where their products go and who’s buying them.