• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Purpose

35 results

View article
Culture & Media

SXSW 2025: Reclaiming social connection with Mozi

Storyteller Baratunde Thurston led a conversation with Molly DeWolf Swenson and Ev Williams, co-founders of Mozi, exploring the evolution of social media and the need to bring more purpose back to how we connect.

View article
Culture & Media

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder while fostering more meaningful in-person connections.

View article
Luxury

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

View article
Culture & Media

Stat: UK beauty consumers uneasy about brands’ woke campaigns

New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty brands teaching and promoting ‘woke’ causes.

View article
Marketing & Branding

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable agents of change.

View article
Retail

Five pioneers promoting cause-driven retail

In 2021, retail is about much more than acquisition and profit – for these five innovators, it’s a chance to make a positive difference for people and the planet.

View article
Retail

Stat: Purpose-driven brands are most memorable among consumers

Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases that align with their values.

View article
Luxury

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will cars have?

View article
Technology

The Campaign: Deutsche Telekom praises Gen Z’s hyper-connectivity

Deutsche Telekom enlisted the talents of Billie Eillish for its What We Do Next video campaign.