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Australia – Design consultancy End of Work has created a lean and literal identity for Iron Grill, the latest fast food venture at the Optus campus at Macquarie Park, New South Wales.
Cutting through the dense information overload in visual culture, packaging designers are adopting a reductive and regimented aesthetic – but with a twist. Elements of disruption and disorder add an unpredictable aspect to conventional and strict monochromatic designs.