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The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativity.
UK – Interactive theatre specialist Punchdrunk has brought its talent for storytelling to Absolut vodka in a new murder mystery app.
London – Premiere immersive theatre group Punchdrunk has collaborated with Dazed Digital to bring its most recent show, The Drowned Man, online with a film short.
As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and physical, hospitality and art, and reality and fantasy.
Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
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