• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Puma

40 results

View article
Fashion

DressX debuts fashion-forward Roblox game with Puma

Digital fashion platform DressX is expanding its creative universe with DressGo, its first game on Roblox.

View article
Marketing & Branding

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.

View article
Culture & Media

Puma and Tracksmith give a voice to sports activism

Athletic brands Puma and Tracksmith have teamed up on a podcast that sheds light on a key moment of sports activism history.

View article
Fashion

Puma’s biodegradable sportswear is made on demand

Puma has unveiled a range of biodegradable sportswear as part of Dezeen’s Virtual Design Festival.

View article
Fashion

Puma and CSM consider fashion’s waterless future

The sports brand has teamed up with BA Fashion students at Central Saint Martins (CSM) to explore future textile manufacturing for a more sustainable industry.

View article
Big Ideas

Wearables of the future could be made of biosmart materials

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab and how biodesign could be used to upgrade future athletic wear.

View article
Marketing & Branding

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.

View article
Sustainability

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.

View article
Retail

Trainer tours

US – Foot Locker has launched an audio guide that augments the in-store shopping experience.