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Browsing Public Campaign

5 results

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Marketing & Branding

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbreak of memory loss.

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Marketing & Branding

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

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Fashion

Majority rules

New York – Refinery29 is altering its visual identity for a week to reflect the 67% of plus-size American women.

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Marketing & Branding

Public house of fashion

New York – Runway shows during New York Fashion Week are typically exclusive affairs. But this season Givenchy is being more egalitarian by opening its catwalk show to the public.

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APAC

Big smoke: Smoking gets serious

Big smoke: Smoking gets serious