The Future Laboratory

34 results

Stat: Why Gen Z and Millennials are rejecting hustle culture

Gen Z and Millennials are redefining career success by prioritising stability, sustainable workloads and long-term fit over rapid promotion cycles, according to the Deloitte Global Gen Z and Millennial Survey 2026.

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Retail

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.

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Marketing & Branding

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.

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Food & Drink

Hashtag filtered dining

Bangkok – Hashme is a restaurant designed with a different kind of sharing in mind.

Soggy-O-Meter by Dominic Wilcox for Kelloggs, UK

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Marketing & Branding

Breakfast fun

London – British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series of lo-fi inventions to encourage children to eat breakfast.