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Browsing Prometheus

6 results

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Culture & Media

Androids’ dream of stealth marketing

Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.

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Marketing & Branding

Robotic ruse

London – Adverts for a new type of synthetic human had social media in a flush this week, before the campaign was revealed to be a clever ruse for a new tv show.

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North America

Hyper-reality

As explored in Faction Marketing, industries are blurring the lines between fact and fiction to create a credible, enticing faction landscape that people can relate to.

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Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between fact and fiction. Using viral videos, social networks and live events, filmmakers are making audiences believe in the mythology of their narrative.

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Culture & Media

Weyland Industries

Digital marketing strategies for film releases have traditionally rested largely on a simple home page featuring release dates and biographies of the characters. Sometimes they feature a trailer, which is also circulated to blogs and posted on YouTube, but the creativity tends to end there.

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North America

Science fiction: Campaign brings new film to life

Science fiction: Campaign brings new film to life