The Future Laboratory

33 results

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Culture & Media

Alter Ego is a talent show for avatars

Hinting at a phygital future for reality tv, Alter Ego is a talent show that allows contestants to perform as avatars.

PepsiCo in collaboration with BlockWorks

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Technology

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid to improve inter-pandemic employee education.

Lego Vidiyo by The Lego Group and Universal Music Group

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Culture & Media

Phygital Lego bricks for Gen Alpha musicians

The Lego Group and Universal Music Group are joining forces to launch Vidiyo, a phygital music video maker geared towards children aged 7–10.

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Culture & Media

The Factory is a new phygital venue in Fortnite

Creative venue The Factory is opening a digital version in Fortnite, allowing players to tour the building virtually before its physical opening.

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Technology

This app enables copy and paste from IRL to digital

AR Copy Paste lets users capture elements from their physical space and transfer them into their computer in a few seconds.

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Food & Drink

The Morphing Table plays with the future of dining

Creative Chef Studio and Designfabrik BASF are challenging the traditional dining table with an experimental, animated concept.

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Culture & Media

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared spectacle.