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29 results

Marketing & Branding

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the focus of the second day of Cannes Lions 2024, with chief marketing officers, brand specialists and authors offering their perspectives.

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like multiple sclerosis.

Lumi by Pampers

Pampers launches smart diapers

The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.

CES 2019: Opté’s printable serum offers precision coverage

Presented at CES 2019, beauty start-up Opté has created its Precision Wand, a device that helps users achieve natural skin coverage.

Lumini Samsung

Why beauty apps need to move from diagnosis to analysis

Global – As beauty consumers continue to demand personalisation, brands are creating tools that offer ongoing analysis.

At-home Analysis

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.

Marketing & Branding

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.

Cleaning up their act

France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.

Good fortunes

China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.