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Browsing Pritemps

2 results

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Fashion

Yayoi Kusama for Louis Vuitton

Brand collaborations are two a penny these days, but Louis Vuitton is taking a fresh approach to the idea. In a partnership with Japanese artist Yayoi Kusama, the brand has created an all-encompassing, immersive campaign for a diverse range of platforms, store formats and channels.

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Europe

Printemps goes ultra-luxe

From curated brand spaces to in-store concierge services, the global retail landscape is changing and adapting to meet new consumer expectations. French retailer Printemps is just one of the stores cultivating a new image for 21st-century retailing, turning its attention to the über-wealthy tourists pounding the streets of Paris. In a bid to…