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Browsing  Pricing

15 results

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Fashion

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyber Monday, signalling a shift in how value is being understood across the fashion industry.

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Food & Drink

IFE 2024: Affordable Indulgence and Ultra-Processed Uncertainty

The International Food & Drink Event in London in March 2024 addressed the controversies surrounding ultra-processed foods, how AI is driving innovation in the sector and the importance of affordable indulgence.

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Food & Drink

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.

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Retail

Off-price Retail Strategies

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies that add to the cachet of their brand rather than diminish it.

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Health, Wellness & Sport

Dirty Lemon launches a digital honesty box

The beverage brand has opened a store that invites customers to help themselves to products and pay later.

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Food & Drink

Uber Eats launches variable delivery pricing

The food delivery platform has ditched its flat delivery rate and adjusted its pricing based on distance.

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Luxury

Private White VC introduces a transparent pricing strategy

The luxury menswear label has launched a Pricing Manifesto that rethinks traditional fashion mark-ups.

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Marketing & Branding

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.

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Marketing & Branding

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.