The Future Laboratory

42 results

Köppen rebrands mouth care as a luxury wellness ritual

Ayurveda-inspired oral care brand Köppen is expanding its whole mouth care system as premium wellness brands continue to elevate everyday essentials into lifestyle categories.

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Retail

Selfridges to open exclusive members’ club at Oxford Street flagship store

Selfridges is planning to open its first-ever members’ club at its Oxford Street flagship store in 2026, transforming part of its fourth floor into an exclusive social and shopping space for top-tier customers.

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Beauty

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually until 2030, down from 7% between 2022 and 2024.

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Food & Drink

American Airlines’ first-class wine club

The airline is launching a luxury wine subscription to give absent fliers a taste of wines normally enjoyed on board.

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Luxury

Neighbourhood hotels

Liran Wizman, founder of Europe Hotels Private Collection, examines how luxury hotels can avoid exacerbating over-tourism by engaging locals.

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Marketing & Branding

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.

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Luxury

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink their products and services to be more social, accessible and supportive.