The Future Laboratory

107 results

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered archaeology.

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Marketing & Branding

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an interactive journey across seven of Shanghai’s signature bridges.

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Fashion

The Download: Milan Fashion Week spring/summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

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Luxury

Prada launches Miranda July hotline for autumn 2024 campaign

Prada’s autumn 2024 campaign, Now That We’re Here, features an interactive hotline created by Miranda July, the author of the recent best-seller, All Fours.

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Fashion

FT Business of Luxury Summit 2024: The Luxury Hourglass

The luxury industry's most prominent brands, experts and trendsetters gathered in Venice to distill what's next for the Chinese consumer, the fragrance opportunity and the art of hospitality.

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Marketing & Branding

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featuring basketball legends and rising stars as the league’s new season approaches.

360 Hoodie by Evrnu and Christopher Bevans, US

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Fashion

Cosmic Couture

Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s next destination.