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Technology

SXSW: Shia LaBeouf's beating heart

Actor Shia LaBeouf unveiled a new art project at SXSW 2015, where people can watch his heart beat online as he moves through the festival.

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Marketing & Branding

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and the most efficient that we can be. For The Optimised Self, there is no end of the journey, no perfect self – but there is continual improvement.