Get in touch

Signals
Trends
Topics
Voices
Academy

About
Contact
Careers
Methodology
Trend Tracker

Sign up for our Newsletter

Your email

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Porsche

Search

27 results

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, head of business development Angus Cross looks at Aimé Leon Dore and Porsche’s latest collaboration – and what it reveals about the future of brand value in a disrupted industry.

Porsche and Aimé Leon Dore restore customised 993 Turbo

Porsche and American fashion and lifestyle brand Aimé Leon Dore have released their latest collaboration, a bespoke 993 Turbo.

Marketing & Branding

Dua Lipa writes, directs and stars in new Porsche ad

In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Porsche Macan.

Mytheresa and Flamingo Estate pop-up in East Hampton, UK

Mytheresa and Flamingo Estate open collaborative pop-up in the Hamptons

Luxury fashion retailer Mytheresa and lifestyle and food brand Flamingo Estate have opened the Summer Railroad Racetrack pop-up in East Hampton.

Culture & Media

Porsche turns eSports gamers into drivers

The luxury car brand is using a new competition to engage gamers with the prospect of driving a Porsche offline.

Ignition remix: If LS:N Global made… a car

London – If LS:N Global made a car it would be a vintage-inspired, stealth machine ready for the digitally savvy motorhead.

Alf Nucifora: How the new technology millionaires spend their money

Alf Nucifora, chairman of The Luxury Marketing Council of San Francisco, explains how to understand luxury spending in the San Francisco Bay Area.

Rendering of the Fendi Château Ocean condominium, Miami

Marketing & Branding

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.