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Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, brand takeovers and promotions.
From high fashion embracing high flavours to pantry staples becoming status symbols, brands are getting creative about turning eating into a luxury experience.
The Hong Kong-based company has opened its first US location, allowing chefs to effortlessly book kitchen and café space.
Pop-up marketplace, Appear Here is expanding its offering with a service dedicated to short-term retail.
New York – The brand has launched a pop-up bar to introduce consumers to its full range of drinks.
New York – Caveday is a new pop-up event that aims to help professionals to be more productive in their working lives.
Berlin – Adidas has opened a pop-up store that enables visitors to design their own knitwear.
Seattle – Luxury fashion house Hermès is increasing its reach with a new retail space in department store Nordstrom.
Global – One Star House Party is a 20-country pop-up dining project that explores the culture of each featured location.
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