The Future Laboratory

13 results

Stat: US adults are losing confidence in capitalism

US – Americans’ faith in capitalism is waning, according to new Gallup data. Just 54% of US adults now view capitalism positively, the lowest figure since the polling group began tracking the sentiment 15 years ago. In 2010, around 60% expressed support, with numbers holding steady until a downturn in 2018 and again after 2021.

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Global

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole dives into live shopping, political division and the comfort economy.

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Culture & Media

Foresight Friday: Seyi Oduwole, intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discusses Gen Alpha language, Kamala Harris’ hot girl summer Presidential campaign and Ozempic-inspired snacks.

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Marketing & Branding

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behind by the rise of coastal elitism.