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A Together Group Company

Browsing Polarity Paradox

18 results

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Retail

The post-Covid consumer: hedonistic or minimalist?

Brands and businesses must prepare for polarised responses to the pandemic as established consumer paradigms are either accelerated or abandoned.

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North America

Preview: Mission media

London – In this week's microtrend, we examine how media brands are becoming empowered by Brandstanding and taking up causes that may alienate some readers.

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Marketing & Branding

Game show

China – They often receive a bad press, but gamers are only doing what they love. Now online game developer Changyou has defended its customers against accusations of anti-social behaviour with a series of witty short films.

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Marketing & Branding

Digital paint swatch

UK – Dulux’s latest advert is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.

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Marketing & Branding

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data and processing power into real-life donations for the common good.

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Food & Drink

Eruption of taste: Bompas & Parr create extreme cooking experience

London-based design duo Bompas & Parr have collaborated with a team of artists and scientists to stage events where the food was cooked with man-made lava and high-voltage lighting.

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Design

A hell of a show: Delirium I exhibition is a sinister experience

Copenhagen – American artist Alex Da Corte’s latest work, Delirium I, is an intense and visceral, deep red space showing a polarised exhibition inspired by Arthur Rimbaud’s poem A Season in Hell.

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Culture & Media

Graphic art: Instagrammer takes scissors to fashion ads

New York – Doug Abraham, aka @bessnyc4, has taken Instagram by storm with his dark, sometimes grotesque collage work – splicing fashion ad campaign pictures with visceral images in a bid to challenge today's Photoshopped perfectionism.

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Luxury

Beautiful contradiction: Material showcase by Peugeot Design Lab

Milan – Alongside its ONYX sofa, made from a combination of carbon fibre and volcanic stone, Peugeot Design Lab presented a series of seven other ‘alliances of materials’ – poetic pairings of hyper-technological materials juxtaposed against earthy raw surfaces – at the Salone Internazionale del Mobile in Milan.