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A Together Group Company

Browsing Polarisation

5 results

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Marketing & Branding

The Guardian remakes its iconic Points of View advert for a new generation

British newspaper The Guardian has remade its landmark 1986 Points of View advert, re-introducing one of advertising’s most celebrated visual metaphors for a fragmented media age.

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Fragmenting Societies

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consider themselves rich, despite being in the top 4% of national earners.

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Marketing & Branding

Soap and glory: Campaign appeals to Just Nots

Soap and glory: Campaign appeals to Just Nots

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Retail

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just not making ends meet, just not making it onto the property ladder and just not living the lives to which they aspire. Misunderstood by politicians, misrepresented by the media and ignored by brands,…

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Millennials

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. The result is a rise in polarised brands – those tailoring their marketing strategies to target a polarised society.