Browsing Pointburst

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it added fashion with the addition of Style X (‘style by’ in spoken form) – a fashion trade show and event – to the conference’s calendar. This year, the show featured digital trends and technology that…