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Browsing Play

95 results

Casetify and Tamagotchi collaboration
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Gaming & Digital Spaces

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a lifestyle symbol.

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Fashion

Foresight Friday: Ayesha Evans, marketing assistant

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesha Evans identifies cross-sector consumer behaviour signals emerging from London Fashion Week.

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Gaming & Digital Spaces

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound and movement – without relying on screens or tablets.

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Design

Ikea launches furniture and décor collection that frames play as a part of the…

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children’s rooms. The showcase unveiled Grejsimojs, a 33-piece furniture and décor collection informed by the company’s post-pandemic play studies, which found that families increasingly want play to flow…

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Technology

Dutch Design Week 2025: Designing for Humanity

Dutch Design Week 2025 showcased how designers are using empathy, play and care as tools to shape more human-centred futures in a tech-driven world.

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Health, Wellness & Sport

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets us apart from machines: our ability to play.

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Health, Wellness & Sport

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.

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Marketing & Branding

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

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Technology

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, explore creativity and build connections.