The Future Laboratory

13 results

Pizza Hut turns to budget dining in China as economy slows

In a bid to adapt to a sluggish economy in China, fast food giant Pizza Hut is turning to budget dining with new Pizza Hut Wow concept stores that offer smaller portions at lower prices.

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Food & Drink

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

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Food & Drink

Comfort Cuvées

Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in a new era of inclusive wine culture.

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Marketing & Branding

Bucking the trend

Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.

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Marketing & Branding

Pizza party: Short films celebrate restaurant’s opening

Manchester – PLY is a new pizzeria coming to the Northern Quarter. The restaurant is still under construction, but instead of boarded up windows to cover the unfinished work inside, PLY ramped up the excitement by commissioning seven artists to create 90-second films about pizza.

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Food & Drink

Disco fever: Pizzeria with pizzazz

Vienna – Design studio Madame Mohr’s brief for the interiors of Austrian pizza restaurant Disco Volante was to create a space that evoked both a southern Napoli pizzeria and the Italian disco era of the 70s and 80s. The result is a classic pizzeria with a rotating giant disco ball oven.

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Food & Drink

Heaven's plate: Pizzeria wants patrons to believe

Grand Rapids, Michigan – Farm to table pizza restaurant CVLT PIZZ∆ (Cult Pizza) has been given an enigmatic look that ironically hints at dark secrets behind its crispy crusts.