• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Phygital

132 results

View article
Marketing & Branding

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager Alison Farrington reflects on contrasting tech themes from a physical manifestation of AI to sci-fi hive mind and a virtual meeting parody.

View article
Fashion

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.

View article
Technology

Viva Technology 2025: AI in healthcare, building resilient cities and phygital…

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, travel and urban life.

View article
Marketing & Branding

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everything you need to know.

View article
Culture & Media

Intuit Dome’s Halo Board is set to revolutionise the fan experience

Los Angeles basketball team the LA Clippers are unveiling a final sneak peek into their new £1.55bn ($2bn, €1.84bn) venue, the Intuit Dome.

View article
Luxury

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department store.

Mobile World Congress 2024. Photography by Howard Sayer, Spain
View article
Culture & Media

Mobile World Congress 2024: The Future of Connectivity

Industry leaders, emerging start-ups and tech giants gathered at Mobile World Congress 2024 in Barcelona to explore the future of connectivity in a rapidly advancing digital landscape.

AYA Universe by HyperSpace, Dubai
View article
Retail

Phygital theme park start-up HyperSpace is revitalising retail spaces

Saudi Arabia has invested millions in digital theme park start-up HyperSpace, in the Gulf Kingdom’s latest attempt to reduce reliance on oil profit and become a global gaming hub.

View article
Culture & Media

Future Airport Commerce

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer journey.