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Browsing Peter Guber

2 results

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Marketing & Branding

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspending their disbelief and seizing on a new wave of narrative brandscapes, back stories and fairy tales, which, by blurring the real with the fake, take on a life of their own.

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Marketing & Branding

Peter Guber : Storytelling in branding

Author Peter Guber talks about storytelling in branding.