The Future Laboratory

14 results

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and opulence.

View article

Luxury

Petco turns to people to spotlight pet wellbeing

Petcare brand Petco is highlighting its transition from retail to health and wellness in a humorous campaign that features people representing pets.

View article

Technology

A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.

View article

Fashion

Luxury label doppelgangers for four-legged friends

Independent retailer SSENSE has collaborated with luxury fashion brands and streetwear labels on a collection of pet wear.

View article

Fashion

Karl Lagerfeld launches branded emoji app

Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line

View article

Design

Plastic fantastic: Designer re-imagines glassblowing

Eindhoven – Glassblowing is an age-old art that only a few can master, but Dutch designer Ruben der Kinderen has developed a manual process that creates blown plastic vases from a toaster oven, an air pump and PET tubes.

View article

Marketing & Branding

Green Remedy: Luxury detergent is all-natural

Berlin – At first glance, Remedy looks like a beauty product, but it is actually part of the Laundry Detergent Project, a well-packaged, eco-friendly, luxury detergent.