The Future Laboratory

18 results

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Food & Drink

A cut above

Amsterdam – Fine cooking meets fine sculpting at The Roast Room, a unique meat-eating experience.

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Marketing & Branding

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it

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Marketing & Branding

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and heritage of its own through clever branding and packaging by creative agency Backbone Branding Studio.

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Food & Drink

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

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Travel & Hospitality

Personal touch: New York hotel embraces Factional hospitality

Archer, a new luxury hotel in Midtown Manhattan, has created a Factional hospitality environment in which the eponymous enigmatic host can be felt throughout.

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Travel & Hospitality

Home town hospitality: Hotel takes inspiration from city’s collegiate history

Providence, Rhode Island – The Dean is a new hotel that aims to celebrate the collegiate rather than the criminal history of Providence.

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Retail

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fictional characters to showcase its products in the loft of its showroom, VitraHaus.