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Browsing Personal Information Economy

63 results

Photography by cottonbro studio, Global
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Technology

Brazil pilots world-first data wallet to let citizens profit from digital…

Brazil is launching a groundbreaking pilot that could transform personal data into a national asset. The dWallet initiative means that citizens can earn money by selling access to their digital data, marking the world’s first public-private data monetisation scheme.

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Technology

Kassem Younis: Private messaging

The CEO of anonymous messaging service Thoughts Around Me talks about sharing without revealing personal data.

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Marketing & Branding

Another blow for ads

Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.

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Retail

Tailor-made

US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice cream company Talenti Gelato are the latest brands to use data to create new, bespoke products. Both campaigns aim to engage with a younger audienceOther brands harnessing social media data include Nike…

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Technology

Home that data built

Sweden – Property agency Hemnet has built a home from big data.

Oral B Smart Toothbrush with Bluetooth connectivity, US
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Technology

Dental data

US – A new service is offering people who diligently brush their teeth the opportunity to save on their next visit to the dentist.

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Marketing & Branding

The New Death

Death is having a moment. No longer a taboo subject, it is inspiring innovators and feeding a cultural movement

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Technology

Facebook links social contagion to social media interactions

Social network site Facebook has published findings in an academic journal that show that emotions are contagious on social media.

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Technology

Consumers fear privacy loss in mega-system age

Consumers are losing some trust in companies such as Google, Facebook and Twitter, according to a survey by marketing agency network McCann.