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Austin – Nom is a new platform that enables anyone to become a cooking show host.
Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activists. Say hello to Gen Viz, the ultimate early adopters, powering the visual-first culture of tomorrow.
North America – Obsessee is a new magazine that will exist solely on social media platforms.
Global – The world’s biggest social network is attempting to gain traction among younger users by tapping into the video streaming market.
Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.
In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 2015, and looks set to change retail this year.
Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this increasingly popular form of social media.
Global – Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even their daily dog walks, with thousands of followers in a search for raw human connection.
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