The Future Laboratory

8 results

Oura to support ring wearers through pregnancy and perimenopause

Health and wellness tech company Oura has announced new features designed to support women through pregnancy, perimenopause and menopause, which will be rolled out globally later this year.

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Marketing & Branding

Bodyform rebrands women’s health with Never Just a Period campaign

Bodyform, in partnership with advertising agency AMV BBDO, has unveiled its compelling Never Just a Period campaign.

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Marketing & Branding

New tampon line designed to minimise gender dysphoria in trans men

Hygiene brand Vuokkoset has collaborated with advertising agency TBWA/Helsinki on tampons designed for transgender men.

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Health, Wellness & Sport

Modibodi campaign promotes sustainable period practices

Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young adults aged 18–25.

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Retail

Period underwear gets an inclusive update

To ensure period inclusivity for everyone who menstruates, absorbent underwear brand Pantys has launched its first transgender and non-binary collection of underwear.