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Browsing Perfume

151 results

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Fragmenting Societies

Boots to open fragrance-only concept store

Boots is set to open its first fragrance-only concept store at Broadgate Central, London, in autumn 2025, marking a major expansion in its beauty transformation strategy.

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Beauty

Rare Beauty launches debut fragrance and customisable layering balms

Rare Beauty has entered the fragrance market with a debut scent that reflects its feel-good ethos.

Journal, Thailand
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Technology

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.

Glossier and Random Studio, France
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Retail

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert care into the heart of the consumer journey.

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Technology

Estée Lauder innovates home fragrance with smart technology partnership

Estée Lauder Companies, the beauty giant behind brands like Le Labo and Jo Malone London, is transforming the home fragrance market with an innovative partnership.

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Luxury

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery.

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Marketing & Branding

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle.

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Retail

Lush opens The Perfume Library in London

Lush launched its Perfume Library in London in July 2024, inviting visitors to sit down with Lush’s fragrance experts for personalised consultations to discover new additions to their scent collections.

Smell My Dust Fragrance by Nissan, Global
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Marketing & Branding

Nissan unveils fragrance to power up Shanghai E-Prix drivers

Nissan has ventured beyond automobiles, launching a unique perfume named Smell My Dust aimed at enhancing its drivers' performance at the inaugural Shanghai E-Prix.