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Browsing Performance beauty

4 results

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Beauty

HAESKN creates performance sunscreen protocol

New York-based suncare brand HAESKN is positioning sun protection as a daily skincare behaviour rather than a seasonal or recreational product. The brand was launched with a US Food and Drug Administration-compliant sunscreen stick designed around convenient re-application throughout the day and an UV-reactive sticker.

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Beauty

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.

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Beauty

Beauty in Motion

A new category of outdoor beauty is emerging in which skincare, fragrance and make-up are engineered for movement, sweat, weather and performance conditions.

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Beauty

Ron Dorff

Beauty products often seem to be based on the principle that quality is best expressed with a long list of ingredients. A single active ingredient might be highlighted on the front, but turn the bottle over and you’ll find it accounts for a tiny percentage of the total, lost among the monoethanolamines.