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Browsing Pepsi

21 results

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Marketing & Branding

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.

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Marketing & Branding

Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.

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Food & Drink

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.

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Food & Drink

PepsiCo dips into the US hummus market

PepsiCo dips into the US hummus market

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Retail

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from foreign brands keen to introduce their products into the country. But huge challenges remain.

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Marketing & Branding

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.

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Marketing & Branding

PepsiCo launches fat-blocking cola in Japan

PepsiCo launches fat-blocking cola in Japan

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Global

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competitors’ product launches, commercials and events – often in bad faith.

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Technology

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it added fashion with the addition of Style X (‘style by’ in spoken form) – a fashion trade show and event – to the conference’s calendar. This year, the show featured digital trends and technology that…