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Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Brands are now stepping in as partners in this continuing process of self-improvement.
London – Publisher Penguin Random House has removed degree qualifications from its recruitment criteria to broaden its appeal and encourage a wider range of applicants.
The physical book is back, and younger readers are keeping it alive.
London – To mark its 80th anniversary, publishing house Penguin has created a microsite that recreates the serendipity of browsing books in a shop as an online experience.
UK – Storytime Hangout, a new app from Penguin Digital developed by BBH London, enables interactive storytelling between family members connected on Google+.
Middle-class Indians drive demand for English books
Online reading platforms lead kids to books
Magic touch: New digital book concept brings children’s books to life
Flat pad: Apple unveils new touch-screen device
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