• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Peak Real

3 results

View article
Marketing & Branding

If LS:N Global made... an ad campaign

London – LS:N Global’s ad campaign would be a hallmark of Anti-authenticity Marketing, with not a buzzword or tired marketing trope in sight.

View article
Marketing & Branding

Empowerment overload

Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl power-style advertising.

View article
Marketing & Branding

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them of meaning.